Meet the Masterminds Behind Madurai Famous Jigarthanda LLP
Madurai Famous Jigarthanda LLP ®
The Original Dessert Drink | Serving Sips of Nostalgia – Since 1977
The success of Madurai Famous Jigarthanda LLP is a true family
story, with key contributions from two generations:
● P. Sheik Meeran: In 1977, Sheik Meeran started it all as a street vendor selling ice cream. He recognized the need for something refreshing in the hot climate and laid the foundation with his "Bhai" ice cream.
● Beer Mohammed: He took his
father's creation and transformed it into the iconic Jigarthanda we know today.
He experimented with ingredients like basundi, almond gum, and nannari syrup,
creating the unique and delicious beverage. He also named it "Jigarthanda"
which translates to "cool heart" in Tamil.
● The Meeran Family: Following Beer Mohammed's lead, the Meeran family has continued to build on the brand's legacy. They've ensured quality and consistency through franchising while facing down imitators.
The Madurai Famous Jigarthanda Shop: This is
one of the most iconic spots in Madurai for Jigarthanda. The shop has been
around for decades, maintaining the traditional recipe which includes milk,
almond gum, sarsaparilla syrup and ice cream. The family behind this shop has
passed down the recipe through
generations, ensuring that the authentic taste remains unchanged.
Key Success Factors
1. Authenticity: Maintaining the
traditional recipe and ensuring the authentic taste of Jigarthanda has been
crucial. Customers appreciate the consistency and rich flavor that comes from
using high-quality ingredients like pure milk and natural sarsaparilla syrup.
2. Innovation: Modern
entrepreneurs have innovated by introducing new flavors, better packaging, and
expanding their market reach through online delivery services and franchises.
3. Marketing: Effective
marketing strategies, including the use
of social media and collaborations with food bloggers, have played a
significant role in making Jigarthanda a household name.
4. Quality Control: Ensuring hygiene
and quality control has helped build trust among customers, making them loyal
to specific brands and shops.
Jigarthanda, a famous dessert drink from Madurai, has gained immense popularity not only for its unique taste but also for its cultural significance. The masterminds behind this success are a blend of traditional family businesses and innovative entrepreneurs who have taken this local drink to new heights. down imitators. Today, Madurai Famous Jigarthanda LLP is a successful franchise operation with over 350+ locations across India. It's a testament to the hard work and innovation of the Meeran family.
For any enquiry, Click here to know more.
INSTAGRAM | FACEBOOK | TWITTER | YOUTUBE | LINKEDIN
Comments
Post a Comment